How to Write Marketing Blogs Your Clients Will Actually Read

Eighty one percent of consumers in the United States put their trust in blogs, and small businesses that use blogs can generate one hundred and twenty six percent more leads. Considering those statistics, what business can afford to ignore blogging as a marketing tool? However, creating a blog that will effectively promote your business isn’t as simple as throwing a few comments on your website. A blog that successfully promotes your business must have compelling content. The right content equals more traffic, more interest, and better conversion. The wrong content will have little impact at all.

Entertainment Law for the General Practitioner

Forum on the Entertainment and Sports Industries, American Bar Association , 2011 - Entertainment law has been rapidly evolving to accommodate the ever-changing world of the digital era. With change, however, comes complexity. For the general practitioner to develop a client base in this area, he or she must be grounded in several areas including contracts, copyrights, trademarks, federal and state statutes, and the customs and practices of the entertainment industry.

Funding Basics for the Independent Filmmaker

Every filmmaker encounters the same question early in the filmmaking process: how are you going to fund your project? Unless you happen to be financially secure, or your budget will fit within your credit card’s limit, there’s a good chance you’re going to want other people to invest in your baby. Even if you’re self-funded, most indie film makers don’t have unlimited resources, and it’s important to make very dollar count.
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